Small Product, Big World — Little Bear
Little Bear Electric Appliance, founded in 2006, is an industrial enterprise specializing in the research and development, design, production and sales of creative small home appliances. It was officially listed on the Shenzhen Stock Exchange on August 23,2019. Over the years, Bear Electric Appliance has always adhered to innovation as the driving force, deep insight into the needs of young users, with cutting-edge industrial design, personalized functional experience, to bring users high-quality product experience and real life value. In 2022, Little Bear launched a new brand strategic positioning of "small home appliances favored by young people", communicating with young users with an imaginative and creative brand image, and is committed to becoming a small home appliance brand favored by young people. Over the years, with personalized product design, rich product line and marketing model, Bear Electric Appliance has maintained a rapid and steady development, in the past five years, the recovery growth rate reached 21.65%. Over the years, Little Bear Electric Appliance has won more than 70 national patents, maintaining rapid and steady growth, with more than 15 million users, in order to create an infinite creative and happy life and never stop.
Generation Z has stepped on the stage of social consumption. "Personality", "independence" and "pursuit of freshness" are the main labels of this group. As a leading brand of creative small home appliances that pursues quality, focuses on experience and pays attention to innovation, Bear Electric Appliance focuses on the young people market. At the press conference on May 20, the core positioning of the future development is "small home appliances that young people like", taking the youth and creativity as the future development direction, and around the diversified innovation, exquisite fashion, small and easy to use, and easy to reach the four major product strategies, to help young people to achieve a better life.
According to the 2020 annual report data of Bear Electric Appliance, the foreign sales increased from 85.9859 million in 2019 to 209 million in 2020, and the sales ratio increased from 3.20% to 5.71%, with a year-on-year growth of 143.21%. Bear's popularity in the overseas market is gradually expanding.
According to the Google Trend Index, the biggest search demand for small home appliances is kitchen small home appliances, small home appliances, environmental small home appliances 3 categories. Among the three categories, kitchen appliances, as the seed player, reached $23.124 billion in 2020 and are expected to reach $37.936 billion by 2025.
In the European, American and South American markets, because the small home appliance products are special, the local channels can undertake a part of the after-sales and marketing business. In the cross-border circle, the hot sales of Little Bear electrical products are mainly due to meeting the needs of overseas young people, with multiple categories, multiple SKU, and rapid iteration
At present, Bear Electric appliances has more than 60 product categories, 500 SKU, among which health pot, meat grinder, yogurt machine and other categories have always occupied an important position in the market, in the past four years, the average revenue growth rate reached more than 37%, to achieve the small home appliance market breakthrough.
As one of the earliest Bear electrical appliances that started with e-commerce, it very early took the first step on the road to sea in the way of ODM. Up to now, Bear Electric Appliance has a number of cross-border e-commerce platforms in Southeast Asia, Japan, South Korea, Germany, the United States and other places, working together on overseas business. Now Bear has made some achievements in overseas channels.
“The FriendShip platform has authorized Little Bear's customer service team to provide the means to increase their productivity and accelerate shipments. It conveys clear tasks in the process and provides real-time access to key documents, such as customs clearance. This visibility and accessibility has helped the cellulose and friendship relationships achieve 100% on-time customs declaration. Due to the wide variety of products and the problem of excessive customs clearance, FriendShip brings Little Bear strong overseas customs clearance experience and a professional team to help our products to get through customs clearance quickly and safely. In addition, electrical products will be more likely to have returning and replacing events. FriendShip can provide such a warehouse and secondary delivery service, so that Little Bear can better develop product brand building overseas.”